International Whisk(e)y Day was first announced on March 27 2008 then officially launched in 2009 at the Whisky Festival Northern Netherlands, in the presence of various whisk(e)y writers, among whom Charles MacLean, Dave Broom, Martine Nouet and Helen Arthur. This was an initiative to honour their friend - and legendary whisk(e)y writer - the late Michael Jackson.
On the 27th of March each year let every whisk(e)y lover annually raise a dram - wherever in the world he or she may be - to honour the many unsung heroes of the past and present, who have been crafting the King o'Drinks for centuries and will hopefully continue to do so till the end of time.
Not only is this day about enjoying, sharing and celebrating whisk(e)y but also doing some good for charity. Each year whisk(e)y fans donate money to charities of their choice, most commonly of all for Parkinson's Disease charities as Michael suffered with this for many years.
Celebrate wherever you are in the world with a dram of the good stuff... but share it with us. Facebook, Twitter, Instagram, etc - use the #whiskyday2016 hashtag and we'll be able to all join in together. Check out #whiskyday2016 on Twitter for all the latest or follow us with @whiskyday.
Go one better and take a WhiskyDaySelfie... we love seeing those!